Privacy Policy

How we use cookies

A cookie is a small file is placed on your computer's hard drive.

Our site uses cookies. By continuing to use our site, you agree to the use of cookies on your computer. If you prefer not to accept cookies, we recommend you change your browser settings to block cookies.

Cookies help us understand how visitors use the site. This helps us analyse data about web page traffic and improve our websites in order to tailor them better to customer needs.

We only use this information for statistical analysis purposes and the data is anonymous.

The data collected is aggregated and anonymous - we cannot use it to personally identify you or track individual behaviour.

Cookies can also allow web applications to respond to you as an individual and remember your preferences. By doing this, the web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

How To Block Cookies

If you prefer not to accept cookies, you can choose to accept or decline cookies by changing your browser settings.

Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

This may prevent you from taking full advantage of the website and some features may not work for you.

Our agents

We employ other companies and individuals to perform functions on our behalf.
Examples include but are not limited to delivering packages, running and administering our online booking systems, sending postal mail and processing credit card payments. They have access to personal information needed to perform their functions, but cannot use it for other purposes.

Patient information

Additionally, we handle patient information such impressions of teeth, fit date, treatment objective and treatment plan as well as information which identifies the patient such as first name, last name, date of birth and sometimes title (Mr, Mrs, Dr). Patient details are recorded to identify the course of treatment with the right individual.

This information is only used to fulfil the treatment objectives.


PRIVACY STATEMENT

SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION?

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer's internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.

SECTION 2 - CONSENT

How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at smilestore@wired-orthodontics.co.uk or mailing us at: Wired Orthodontics Ltd, Unit 1, Totnes, Devon United Kingdom TQ9 5JE

SECTION 3 - DISCLOSURE

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

SECTION 4 - PREMIUM WEB CART

Our store is hosted on Premium Web Cart. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Premium Web Cart's data storage, databases and the general application. They store your data on a secure server behind a firewall.

Payment:

If you choose a direct payment gateway to complete your purchase, then Premium Web Cart stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS).

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

The 'Training and Courses' section of our website is handled separately and will not store any credit or debit card information after your transaction has been successfully processed. Any details you provide are secured by 128 bit encryption methods.

SECTION 5 - THIRD-PARTY SERVICES

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

Links

When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

SECTION 6 - SECURITY

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

The 'Training and Courses' section of our website is handled separately and will not store any credit or debit card information after your transaction has been successfully processed. Any details you provide are secured by 128 bit encryption methods.

SECTION 7 - AGE OF CONSENT

By using Wired Orthodontics Ltd and the Smile Store website, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

SECTION 8 - CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

QUESTIONS AND CONTACT INFORMATION

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at info@wired-orthodontics.co.uk or by mail at Wired Education Ltd.

[Re: Privacy Compliance Officer]

[Unit 1 Totnes Devon United Kingdom TQ9 5JE]